Super Bowl LIX Content

As Super Bowl LIX arrived in New Orleans, the focus was on hosting the event in a way that reflected the city’s culture and identity. With national attention on the host city, the goal was to create social content that felt authentic, engaging, and rooted in local experience throughout Super Bowl week.

Working closely with the NFL and the Super Bowl Host Committee, I supported and executed multiple content initiatives, including producing a viral segment with players at Gatorade’s Opening Night and coordinating a full day of content featuring Leonard Fournette across the city. Each piece was designed to highlight New Orleans as more than a backdrop, positioning it as an active part of the Super Bowl story.

The content became the highest performing of the year, generating over two million engagements across all channels and earning pickup from multiple local news outlets. This project helped set the tone for Super Bowl week coverage while contributing to a broader slate of national and local media moments.

Link to orignal content here.