UFC 318 Content

As Dustin Poirier prepared to close his career, he chose to do so in New Orleans, where his journey began. With national attention on the UFC and the host city, the goal was to create content that highlighted both the athletes and the culture surrounding fight week.

Working closely with the UFC Media Team, I helped develop and execute a social-first content plan for Michael Chandler, Justin Gaethje, and Mateusz Gamrot. To showcase New Orleans beyond the Octagon, I coordinated a chicken and sausage gumbo cooking class, followed by an alligator swamp tour, creating authentic, experience-driven moments designed for real-time engagement.

The content generated nearly 100,000 impressions across Instagram and contributed to a broader week of media activity. I also supported media party planning and coordinated multiple celebrity video shoots. UFC President Dana White cited the experience as the best hospitality the organization has received.

Link to additional UFC content here.